A branding agency is a firm that specializes in creating and launching brands, as well as rebranding. The role of a branding agency is to create, plan and manage branding strategies for clients, but can also involve support in terms of advertising and other forms of promotion.
In order to develop a more profound understanding of the function of these organizations it is initially important to capture the idea of branding. In short, branding is the process of developing a company's brand, including a name, identity system and messaging platform.
The branding process can include the creation of names, terms, logos, and symbols that can help form a recognizable business with a strong identity. Branding agencies may offer marketing strategy services alongside their branding services.
Features:-
- Brand strategy
- Naming, tagline, messaging platform
- Brand voice development and copywriting
- Brand identity system: logo design, graphic standards, implementation
- Graphic design: print, packaging, display and environments
- Digital design: web, apps, ads and social media
- User experience and user interface design
- Video: short films and online content to tell brand stories
- Marketing strategy and planning
- Project management
Benefits:-
- Helps you discover, articulate and paint a vivid picture of your brand.
- Help identify your target markets.
- Help you articulate your company’s values.
- Makes sure your brand strategy is the foundation of all your marketing efforts.
- Helps you take advantage of new technologies and resources.