Customer success initiatives are vital to preserving and expanding revenue, boosting customer advocacy, and sustaining corporate profitability and growth. Customer success software is used by businesses to ensure, through interactions with the company, customers achieve the outcome that enterprises anticipate them to reach as they use the product. This software uses detailed analysis of past behavior to create a “health score” to predict future satisfaction of a customer, allowing companies to systematically grow an established customer base, identify any red flags, and increase customer retention rates. These products are used by customer success and sales teams for the purpose of optimizing customer relationships.
Features:-
- Predict future customer growth or red flags based on data related to interactions, payments, inquiries, and more
- Scale, according to size of company and method of customer adoption or engagement
- Build or identify customer profiles
- Capture customer data, history, and feedback including survey results, invoice history, marketing engagement, and/or team interactions
- Engage customers throughout the lifecycle
- Provide feedback and customer success scores based on the analysis of historical data
Benefits:-
- Customer Retention - By focusing on customer success you will help customers realize more value in your products and services which will lead to increased renewal rates and longer customer tenures, both of which increase a customer’s lifetime value and help you drive growth and profitability.
- Expansion - Customer success provides better visibility into customer goals, making it easier for you to identify and convert valuable upsell and cross-sell opportunities.
- Operational Improvement - With a customer success focus, you can uncover drivers of that outcome, which will help you with recurring revenue predictability and capacity planning.