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Sales enablement tools is a strategy for equipping and motivating sales teams to sell better. It focuses on high-quality, targeted sales efforts, which are supported by sales content and sales intelligence pertaining to the opportunity. It also encompasses sales performance management, including incentive compensation plans, territory and quota assignments, pipeline optimization, and sales training and coaching.
Features:-
- Web analytics and tracking
- Lead reporting, scoring, management, nurturing etc.
- Multi-asset creation and support
Benefits:-
- Provide sales with invaluable data like buyer insights, interests, personas, and pain points.
- Enables more transparency in the organization
- Marketing teams can help sales teams identify the exact right accounts that are going to be most likely to convert, as well as the right contacts within those accounts.