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Marketing analytics software encompasses tools and processes which enable an organization to manage, measure, control, analyze, and leverage its marketing efforts by measuring marketing performance. Marketing analytics software simplifies and optimizes a business’s marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) as the software allows businesses to identify effective marketing methods. Marketing analytics considers all marketing efforts across all channels and audiences, collecting insights into customer preferences and history. Marketing analytics products analyze a business’s marketing initiatives over time and across various channels, allowing for better, more successful marketing.
Features:-
- Analytical apps for marketing experts, including Lead Dashboard, Customer Journey Insight, Marketing Calendar and more.
- Specialized CMO dashboard for executive-level overviews and reporting.
- Reports and analytics that track both the success and the spend of your marketing campaigns on a daily and long-term basis.
Benefits:-
- Gain a full view of customers across channels.
- Become more proactive and effective.
- Personalize your marketing and customer engagements
- Engage your customers in real-time
- Treat data as a strategic asset
- Sharpen social media strategies